Standard Strategy For Chinese Enterprises Based On Intellectual Property

With the approach of the comparative study and comprehensive analysis, the paper firstly analyses the functions related with standards and then probes into the combination between patents and standards. Additionally, the paper sets up a kind of five-step standard strategy model for Chinese enterprises according to different conditions such as intellectual property (IP), competitiveness and market share. Finally, the paper holds that China's enterprises should participate in the standard-setting process in order to obtain a bigger market share.