Business-to-business marketing: What is important to the practitioner?
Marketing Intelligence & Planning(2004)
摘要
The paper reports on research sponsored by the Chartered Institute of Marketing as part of its Canon of Knowledge initiative. The paper addresses the issue of what areas currently being taught as part of the discipline of marketing are considered important by business-to-business marketing practitioners. It also examines how these differ between the private and public sectors and identifies the tools and techniques felt to be most useful to practitioners.
更多查看译文
关键词
private sector organizations,marketing intelligence,business-to-business marketing,public sector organizations,private sector,public sector
AI 理解论文
溯源树
样例
生成溯源树,研究论文发展脉络