Narrowcasting In Social Media: Effects And Perceptions
ASONAM '13: Advances in Social Networks Analysis and Mining 2013 Niagara Ontario Canada August, 2013(2013)
摘要
Narrowcasting refers to the targeted segmentation of media dissemination, and has been proposed as a counterpart to broadcasting. We present an explorative study that evaluates narrowcasting as an approach to sharing in online social media. We test a narrowcasting prototype for Facebook with 54 participants over a four-week period. We outline the various strategies that participants used to appropriate narrowcasting, and report on participants' use and perceptions. We also report on the effects of default sharing options and gender on sharing behavior. Our work provides implications for online sharing, suggesting that narrowcasting is an effective strategy for online social platforms.
更多查看译文
关键词
narrowcasting,privacy,security,Facebook
AI 理解论文
溯源树
样例
生成溯源树,研究论文发展脉络
Chat Paper
正在生成论文摘要