A comparison of visual and textual page previews in judging the helpfulness of web pages

WWW, pp. 51-60, 2010.

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web pageweb page ratingurl combinationtextual page previewtextual previewMore(8+)

Abstract:

We investigated the efficacy of visual and textual web page previews in predicting the helpfulness of web pages related to a specific topic. We ran two studies in the usability lab and collected data through an online survey. Participants (total of 245) were asked to rate the expected helpfulness of a web page based on a preview (four dif...More

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