Ad Hoc Wireless Communications for Marketing Purposes

Complex, Intelligent and Software Intensive Systems, 2012, Pages 298-305.

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Keywords:
social networkmarketing purposescommunication protocollocation informationad hoc wireless communicationsMore(15+)

Abstract:

In this paper we present a new ad hoc communication protocol that can be used to deliver marketing information. We make use of location information and social networking to increase the efficiency of marketing information. Our simulation results validate our solutions.

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