The persistence of Neopopulism in Peru? From Fujimori to Toledo

This paper argues that Peru's Alejandro Toledo can be considered a neopopulist leader. Neopopulists seek to develop personalistic ties with the dispossessed, unorganised masses, while also appealing to international economic interests. By analysing Toledo's administration according to four categories - anti-political rhetoric and symbols, promises and policies, personalism, and mass support - I conclude that his strategy is largely, but not perfectly, consistent with neopopulism. Importantly, however, his strategy has failed to generate the all-important element of broad mass support. I further argue that Toledo faces three important contextual constraints: the absence of crisis, public weariness with neoliberalism and the reaction to Fujimori. These factors limit the prospects for successful neopopulist leadership in contemporary Peru. They also suggest that today's neopopulists in Latin America may require ever more nuance and creativity to mobilise support.