Proceedings of the 2012 international workshop on Socially-aware multimedia

It is our pleasure to welcome you to the International Workshop on Socially-Aware Multimedia (SAM12), which is held in conjunction with the International ACM Multimedia Conference 2012. The workshop provides an opportunity to explore socially-aware multimedia, in which the social dimension of mediated interactions between people are considered as important as the characteristics of the media content. Even though this social dimension is implicitly addressed in some current solutions, further research is needed to better understand what makes multimedia socially-aware. In other words, social interactivity needs to become a first class citizen of multimedia research. The goal of the workshop is to pave the way for future innovation by acting as a community-building event, where research challenges can be identified and classified. By doing so, the event will help enable innovative solutions for the challenges ahead. In total, the workshop received twelve submissions from all over the world (Asia, Europe, Oceania, and North and South America), from which the program committee selected nine. The workshop has been organized primarily as a forum for discussion and knowledge exchange, with special emphasis on innovative directions and on brave ideas. In addition, the program of the workshop includes one invited paper by Dr. Klara Nahrstedt (full professor at University of Illinois at Urbana-Champaign), and two keynote speeches by Dr. Elizabeth F. Churchill (Executive VP of ACM SIGCHI) and Dr. Hari Sundaram (Associated professor with the School of Arts Media and Engineering, as well as with the School of Computing, Information and Decision Systems Engineering at Arizona State University).