On word-of-mouth based discovery of the web

    Internet Measurement Conference, pp. 381-396, 2011.

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    Keywords:
    popular phenomenondetailed analysistwitter usercontent discoveryword-of-mouth exchangeMore(8+)

    Abstract:

    Traditionally, users have discovered information on the Web by browsing or searching. Recently, word-of-mouth has emerged as a popular way of discovering the Web, particularly on social networking sites like Facebook and Twitter. On these sites, users discover Web content by following URLs posted by their friends. Such word-of-mouth based...More

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