The fallacy of “only the strong survive”: The effects of extrinsic motivation on the persistence decisions for under-performing firms
Journal of Business Venturing, pp. 528-546, 2008.
commitmentpersistenceconjoint analysisthreshold theoryescalation of commitment
Under-performing firms persist even though existing theoretical perspectives indicate that they should be selected out of the market. Building upon threshold theory [Gimeno, J., Folta, T., Cooper, A., Woo, C., 1997. Survival of the fittest? Entrepreneurial human capital and the persistence of underperforming firms. Administrative Science ...More
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