Enabling a marketplace of clouds: VMware's vCloud director.

Cloud computing promises to bring about a fundamental shift in the computer industry where consumers of IT enjoy on-demand access to massive compute capacity and producers of IT benefit from economies of scale and automation. We believe that the advantages of cloud computing will be best realized if there is a highly competitive marketplace. We describe our vision of a marketplace of clouds, discuss what is needed to make this vision a reality, and then describe what VMware is doing to help enable this marketplace model of cloud computing