Personas and decision making in the design process: an ethnographic case study

CHI, pp. 1209-1218, 2012.

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Keywords:
discourse analysisethnographically observed design teamintended user populationtop tier design firmfewer studyMore(8+)

Abstract:

Personas have become a well-lauded method to aid designers in keeping the needs of the intended user population at the forefront of the design process. However, few studies have ethnographically observed design teams that use personas, and fewer studies have looked specifically at how designers linguistically invoke personas in their deci...More

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