Differences in Perception of Clothing Style Among Indian and Foreign Students

468 Published By: Blue Eyes Intelligence Engineering & Sciences Publication Retrieval Number:F10800476S519/19©BEIESP Abstract: Clothing style and its perception is a significant behavior among the individuals in any society. So the study focused mainly on the college students from India and foreign (Nigerian).It examined differences in perception of clothing styles among Indian and foreign (Nigerian) students. Gender as a demographic variable was also included in the study. Male and female college students of Indian and foreign (Nigerian) students (N= 100), of age range 18-25 years from Lovely Professional University, Phagwara, Punjab were taken for cultural differences in their perception towards clothing style. The study focused on cultural differences in perception towards clothing style of Indian and foreign (Nigerian) students including differences in the same cultural domain when it comes to gender using ATCBS-mc i.e. Attitude towards clothing Behavior Scale which is a five-point scale. Findings revealed no significant difference between Indian and foreign students whereas comparison on the basis of gender provided significant difference between males and females. Further examining differences in terms of gender were found significant only in Indian culture.