VERTICAL PORTALS AS PARADIGM OF THE E-COMMERCE IN THE TOURIST COMPANIES

The boom of Internet, and their associated technologies, has implied their use in different sectors or areas of the society as, teaching, leisure, economy, etc. The use of the new technologies has taken quick development in areas related to the trade, the business, finances, etc, i.e., those areas belong to the concept known as "New Economy". It includes the terms of e-commerce and e-business among others. Due to this boom, companies of all the sectors have tried to look for their place in Internet to improve their services, to get a bigger number of clients, to reduce costs and, overall, to obtain bigger profits. A big number of companies have not adapted to the new market (Internet), but it seems evident that the companies that are devoted to the tourism have a great opportunity to offer value-added services to their clients through Internet. The problem to exploit this opportunity and not to transform it into an additional costs to the company consists of choosing the right form of getting the objectives that are pursued. This contribution presents a propose in which is showed how the generation of vertical portals dedicated to tourist services can be a perfect solution to reach the objectives that the tourist companies pursues when developing digital services.