Spotting trends: the wisdom of the few.

ABSTRACTSocial media sites have used recommender systems to suggest items users might like but are not already familiar with. These items are typically movies, books, pictures, or songs. Here we consider an alternative class of items - pictures posted by design-conscious individuals. We do so in the context of a mobile application in which users find "cool" items in the real world, take pictures of them, and share those pictures online. In this context, temporal dynamics matter, and users would greatly profit from ways of identifying the latest design trends. We propose a new way of recommending trending pictures to users, which unfolds in three steps. First, two types of users are identified - those who are good at uploading trends (trend makers) and those who are experienced in discovering trends (trend spotters). Second, based on what those "special few" have uploaded and rated, trends are identified early on. Third, trends are recommended using existing algorithms. Upon the complete longitudinal dataset of the mobile application, we compare our approach's performance to a traditional recommender system's.