The role of social networks in information diffusion

    WWW, pp. 519-528, 2012.

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    Keywords:
    propagate informationonline social networking technologyinformation onlineonline information diffusioninformation propagationMore(10+)

    Abstract:

    Online social networking technologies enable individuals to simultaneously share information with any number of peers. Quantifying the causal effect of these mediums on the dissemination of information requires not only identification of who influences whom, but also of whether individuals would still propagate information in the absence ...More

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