A model for governance in international strategic alliances
Journal of Business & Industrial Marketing(1998)
摘要
In the previous decade several studies have appeared that touch upon the subject of inter‐organisational strategic alliances (SA). Our knowledge on international SAs and the factors that govern these alliances is still limited. This paper will develop a model for the governance structure in international SAs. Based on a number of case studies, it is argued that three factors govern international SAs. These are relational, ethical and institutional factors. These three factors govern exchange in international SAs, contain opportunism and prevent defection from SAs.
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关键词
governance,international
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