Part VI: How Should Reputations be Managed in Good Times and Bad Times?

Reputations rise and fall. In this Part of the Corporate Reputation Review attention focusses on companies whose star is waning. The presentations made at the Stern School of Business conference and now published below comprise a distillation of the insights gained by a senior crisis-management practitioner, as well as three case studies and three more empirically-oriented crisis communication studies. Included in panelists' presenta- tions are theoretical frameworks which seek to explain the behavior of managers and opponents during crisis situations.