Are web users really Markovian?
WWW, pp. 609-618, 2012.
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User modeling on the Web has rested on the fundamental assumption of Markovian behavior --- a user's next action depends only on her current state, and not the history leading up to the current state. This forms the underpinning of PageRank web ranking, as well as a number of techniques for targeting advertising to users. In this work we ...More
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