Tobacco industry sociological programs to influence public beliefs about smoking

Social science & medicine (1982), Volume 66, Issue 4, 2008, Pages 970-981.

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public relationsspecial projectspublic healthaddictionnicotineMore(2+)

Abstract:

The multinational tobacco companies responded to arguments about the social costs of smoking and hazards of secondhand smoke by quietly implementing the Social Costs/Social Values project (1979-1989), which relied upon the knowledge and authoritative power of social scientists to construct an alternate cultural repertoire of smoking. Soci...More

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