Actions speak as loud as words: predicting relationships from social behavior data.

ABSTRACTIn recent years, new studies concentrating on analyzing user personality and finding credible content in social media have become quite popular. Most such work augments features from textual content with features representing the user's social ties and the tie strength. Social ties are crucial in understanding the network the people are a part of. However, textual content is extremely useful in understanding topics discussed and the personality of the individual. We bring a new dimension to this type of analysis with methods to compute the type of ties individuals have and the strength of the ties in each dimension. We present a new genre of behavioral features that are able to capture the "function" of a specific relationship without the help of textual features. Our novel features are based on the statistical properties of communication patterns between individuals such as reciprocity, assortativity, attention and latency. We introduce a new methodology for determining how such features can be compared to textual features, and show, using Twitter data, that our features can be used to capture contextual information present in textual features very accurately. Conversely, we also demonstrate how textual features can be used to determine social attributes related to an individual.