Evaluating The Authority In A Weblog Community

The weblog medium while fundamentally is an innovation in personal publishing has also come to engender a new form of social interaction on the web: a massively distributed but completely connected conversation covering every imaginable topic of interest. A product of this ongoing communication is the set of hyperlinks made between weblogs in the exchange of dialog, a form of social acknowledgement on the part of authors. The purpose of this paper is to understand the social implications of linking in the community, drawing from the hyperlink citations collected by the Blogdex project over three years. Social network analysis is employed to describe the resulting social structure, and two measures of authority are explored: popularity, as measured by webloggers'public affiliations and influence measured by citation of each others writing. These metrics are evaluated with respect to each other and with the authority conferred by references in the popular press.