The impact of a firm's make, pseudo-make, or buy strategy on product performance

Journal of Operations Management, pp. 289-304, 2011.

Cited by: 5|Bibtex|Views0|Links
EI
Keywords:
u.s. bicycle industrymodular/integral product architecturemake/pseudo-make/buy sourcing strategymodular form

Abstract:

The bulk of the product architecture and make-buy choice literature deals with product architecture changes from integral to modular form. This development is often associated with a firm's tendency to change from a make to a buy strategy. However, a few studies investigate the change of product architecture in the reverse direction – fro...More

Code:

Data:

Your rating :
0

 

Tags
Comments