The impact of a firm's make, pseudo-make, or buy strategy on product performance
Journal of Operations Management, pp. 289-304, 2011.
u.s. bicycle industrymodular/integral product architecturemake/pseudo-make/buy sourcing strategymodular form
The bulk of the product architecture and make-buy choice literature deals with product architecture changes from integral to modular form. This development is often associated with a firm's tendency to change from a make to a buy strategy. However, a few studies investigate the change of product architecture in the reverse direction – fro...More
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