Eye tracking and online search: Lessons learned and challenges ahead

Revista Española de Cirugía Ortopédica y Traumatología, pp. 1041-1052, 2008.

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Keywords:
cognitive perceptionrankingeye tracking

Abstract:

This article surveys the use of eye tracking in investigations of online search. Three eye tracking experiments that we undertook are discussed and compared to additional work in this area, revealing recurring behaviors and trends. The first two studies are described in greater detail in Granka, Joachims, & Gay (2004), Lorigo et al. (2006...More

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