The Impact of Cultural Factors on the Growth of Singapore Tourism

Singapore has a unique socio-cultural heritage where modern lifestyle is combined with traditional cultural values. As the tourism industry grows much faster than expected, Singapore invests in some upcoming tourism projects such as 'The Marina Bay Sands (100,000 square metres of MICE space, over 2500 luxury hotel rooms and two state-of-the-art theatres that will host a range international and local programmes), Resorts World at Sentosa (Asia's first and only Universal Studios outside of US), Singapore Flyers, Formula 1 Grand Prix and casinos. These upcoming projects will attract more tourists and change the lifestyle of Singaporeans. This research project aims at critically analysing the impact of cultural factors on the growth of Singapore tourism. Can people with different culture backgrounds in Singapore be able to adapt to socio-cultural changes due to the rapid growth of tourism and globalisation?