Winner takes all: competing viruses or ideas on fair-play networks

    WWW, pp. 1037-1046, 2012.

    Cited by: 98|Bibtex|Views20|Links
    EI
    Keywords:
    social-contact graphquality ratiofair-play networkrouter graphmillion nodeMore(13+)

    Abstract:

    Given two competing products (or memes, or viruses etc.) spreading over a given network, can we predict what will happen at the end, that is, which product will 'win', in terms of highest market share? One may naively expect that the better product (stronger virus) will just have a larger footprint, proportional to the quality ratio of th...More

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