The influence of business intelligence components on the quality of decision making

Decision makers require the right information at the right time, in the right place and in the right format so that they can make good decisions. Although business intelligence (BI) has the potential to improve decision making, there is little empirical evidence of how well this has been achieved. The purpose of this dissertation is to examine the quality of decisions made using BI. The research question it addresses is what are the key antecedents of decision quality for users of business intelligence systems? The theoretical support for the model is developed based on the literature review that draws on decision support systems (DSS), group decision support systems (GDSS), and BI. Grounded on this literature review, the antecedents of decision quality are operationalized in this dissertation through independent variables such as the problem space complexity, the level of BI usage, the BI user experience, and information quality. The dependent variable is operationalized as decision quality and it captures the self-satisfaction with a decision made by users in a BI environment. The research model was tested using a survey of BI users whose names were provided by a marketing company. This research suggests that BI user experience is a more complex construct than has been initially thought.