Matrix factorization techniques for context aware recommendation.

ABSTRACTContext aware recommender systems (CARS) adapt the recommendations to the specific situation in which the items will be consumed. In this paper we present a novel context-aware recommendation algorithm that extends Matrix Factorization. We model the interaction of the contextual factors with item ratings introducing additional model parameters. The performed experiments show that the proposed solution provides comparable results to the best, state of the art, and more complex approaches. The proposed solution has the advantage of smaller computational cost and provides the possibility to represent at different granularities the interaction between context and items. We have exploited the proposed model in two recommendation applications: places of interest and music.