Under the radar: Industry entry by user entrepreneurs
Research Policy, pp. 1198-1213, 2010.
machinimauser entrepreneurmarket entryuser innovationcomplementary assetsMore(2+)
We inductively develop a model of the commercialization process for new products or services user entrepreneurs undertake when entering an industry while drawing on proprietary technology developed in another industry. Extending the growing field of user entrepreneurship, we identify a two-phase approach to industry entry by user entrepre...More
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