Models with Demand Influenced by Promotion
International Series in Operations Research & Management Science(2010)
摘要
This chapter deals with a stochastic inventory model in which the probability distribution of the product demand in any given
period depends on some environmental factors, as well as on whether or not the product is promoted in the period. The problem
is to obtain optimal inventory ordering and product ∈x{promotion} decisions jointly so as to maximize the total profit.
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