Rise and Fall - or Transformation?The Evolution of Strategic Planning at the General Electric Company, 1940–2006

Long Range Planning, pp. 248-272, 2008.

Cited by: 172|Views1

Abstract:

We challenge conventional accounts of the rise and fall of strategic planning by examining the history and evolution of strategic planning practices at the General Electric Company (GE) during six CEO regimes: Wilson, Cordiner, Borch, Jones, Welch and Immelt. We distinguish strategic planning - a system of strategy formulation, decision m...More

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