99 Cent: Price points in e-commerce
Information Economics and Policy(2014)
摘要
•We analyze price points (prices ending in 9 or 0) in the context of e-commerce.•We study the sellers’ price setting behavior and consumers’ purchasing decision.•Price points are prevalent and stickier than regular prices.•Results are consistent with boundedly rational buyers who ignore rightmost digits.
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关键词
E-commerce,Pricing behavior,Focal prices,Price stability
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