Exploring personal impact for group recommendation.

ABSTRACTGroup activities are essential ingredients of people's social life. The rapid growth of online social networking services has greatly boosted group activities by providing convenient platform for users to organize and participate in such activities. Therefore, recommender systems, as a critical component in social networking services, now face new challenges in supporting group activities. In this paper, we study the group recommendation problem, i.e., making recommendations to a group of people in social networking services. We analyze the decision making process in a group to propose a personal impact topic (PIT) model for group recommendations. The PIT model effectively identifies the group preference profile for a given group by considering the personal preferences and personal impacts of group members. Moreover, we further enhance the discovery of personal impact with social network information to obtain an extended personal impact topic (E-PIT) model. We have conducted comprehensive data analysis and evaluations on three real datasets. The results show that our proposed group recommendation techniques outperform baseline approaches.