Consumers' Perceived Risks in e-Shopping

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Keywords:
e-shoppingperceived riskinsurance.

Abstract:

This paper is a literature review focusing on consumer perceived risk in shopping and WWW-based insurance services. Perceived risk affects all purchase decisions and consumer behavior, curbing consumers' willingness to buy. The use of the Internet is increasing and the Internet is broadening fast as a marketplace. Several studies have sho...More

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