Personalizing the local mobile experience: workshop at RecSys 2012.

ABSTRACTMobile, local recommendations are on the rise. Surprisingly however, research addressing user perceptions of local recommendations and local differences when interacting with such recommendation services is yet scarce. Location-based recommendation services are mostly evaluated from a `recommendation systems' standpoint, with limited experiential insights from users and limited focus on local differences that may apply. This workshop focuses on the local, personal user experience, and provides a forum to exchange experiences, insights and strategies in personalizing local mobile applications and generating local recommendations that fit local user needs.