A demo search engine for products
WWW (Companion Volume), pp. 233-236, 2011.
theory modelranking techniquedemo search engineaccount consumer heterogeneous preferenceproduct search engineMore(12+)
Most product search engines today build on models of relevance devised for information retrieval. However, the decision mechanism that underlies the process of buying a product is different than the process of locating relevant documents or objects. We propose a theory model for product search based on expected utility theory from economi...More
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