Stereotype attribution in two ethnic groups

The cross-cultural generality of previously observed stereotype attribution processes was investigated. European and Maori New Zealanders, similar in age but differing in occupational status from previous American samples, rated stimulus persons varying along three dimensions: Ethnicity (European, Maori, Samoan); Origin (Urban-Rural); and Occupation/Education (manager, skilled tradesman, laborer). Response traits were 26 adjectives found in previous research to comprise ethnic stereotypes. Factor analysis of these 26 traits showed that 5 factors were plausible in each sample, although the factor structures in the two samples were not identical. Separate between- subjects ANOV As in each sample showed that stimulus occupation accounted for most of the systematic variance in the attribution of the trait factors. This was interpreted as evidence for possible occupational stereotyping. Methodological and theoretical issues relevant to this conclusion were discussed, including the likelihood that different processes may characterize attribution in different cultures and situations.