An interactive Video System supporting E-Commere Product Placement

Based on the technological progress within the Internet, content like digital video has become more and more popular for any kind of user. Because of these new technologies a merging process of different media types has been started which leads to new kinds of applications. Within this paper such a new application is presented based on an interactive video system for the area of E-commerce. In order to be competitive as an e-shop provider on the market it is highly important to supply the customers with an recognizable added value concerning the presentation of the product line. The embedding of such a system for using an interactive video in the context of E-commerce is the main focus of this work. Key-Words: hyperlinked video, electronic commerce, online shopping, interactive catwalk, dynamic reassembled information, databases, PHP, SQL