Alliance entrepreneurship and firm market performance
Strategic Management Journal, Volume 22, Issue 6-7, 2001, Pages 701-711.
proac- tivenesspartial least squaresentrepreneurshipstrategic alliancesproactivenessMore(2+)
This paper extends entrepreneurship into the domain of alliances, and investigates the effect of alliance proactiveness on market-based firm performance (defined in terms of sales growth, market share, market development and product development). Alliance proactiveness is defined as the extent to which an organization engages in identifyi...More
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