Personalize Web Search Results With User'S Location

Yumao Lu,Fuchun Peng,Xing Wei,Benoit Dumoulin

Proceedings of the 33rd international ACM SIGIR conference on Research and development in information retrieval（2010）

引用 22|浏览45

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摘要

We build a probabilistic model to identify implicit local intent queries, and leverage user's physical location to improve Web search results for these queries. Evaluation on commercial search engine shows significant improvement on search relevance and user experience.

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关键词

query log analysis,personalized search

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