Understanding Media in the Digital Age
Understanding Media in the Digital Age（2009）
摘要
Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.
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关键词
media industry,digital age,active research finding,eminent expert,exciting new introduction,understanding media,mass communication theory,new media,mass media,communication research
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