Designing mobile advertising: user experience factors for enhancing user adoption
Mobile Computing and Communications Review（2013）
摘要
As mobile-based applications and services are expanding, the need to take a human-centred approach in their design and adoption becomes ever more important. This study aims to provide an understanding of users from different countries and principles that support better design of user experience (UX) in the context of mobile advertising.
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关键词
user adoption,mobile-based application,user experience factor,user experience,human-centred approach,different country,mobile advertising,better design
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