Web-scale multi-task feature selection for behavioral targetingEI
CIKM, pp. 1737-1741, 2012.
Keywords:feature selectioncommon setoptimization algorithmmulti-task mutual-information gaininference algorithmview more (8+)
A typical behavioral targeting system optimizing purchase activities, called conversions, faces two main challenges: the web-scale amounts of user histories to process on a daily basis, and the relative sparsity of conversions. In this paper, we try to address these challenges through feature selection. We formulate a multi-task (or group...More