Modeling the adoption of innovations in the presence of geographic and media influences

PLOS ONE, Volume abs/1110.0535, Issue 1, 2011.

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Abstract:

While there has been much work examining the affects of social network structure on innovation adoption, models to date have lacked important features such as meta-populations reflecting real geography or influence from mass media forces. In this article, we show these are features crucial to producing more accurate predictions of a soc...More

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