EXPLORING EYE TRACKING IN DESIGN EVALUATION

This paper describes one test from a larger eye tracking and design evaluation research aiming at developing methods for studying the perception of design products. The test focuses on searching for a connection between gaze, product attitude and preference when comparing the products in pairs and when selecting a favorite from the available products. The role of appearance and apparent usability in product attitude and preference are also explored. The test results suggest that a correlation between gaze and product attitude can be found with certain indicators. Product preference can also be seen quite clearly in the visualized gaze data. Some distinct differences were found between the groups of designers and other test persons in the emphasis of appearance and apparent usability as variables influencing on both the product attitude and preference.