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Online primal-dual algorithms for maximizing ad-auctions revenue

ESA, (2007): 253-264

Cited by: 313|Views132
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Abstract

We study the online ad-auctions problem introduced by Mehta et al. [15]. We design a (1 - 1/e)-competitive (optimal) algorithm for the problem, which is based on a clean primal-dual approach, matching the competitive factor obtained in [15]. Our basic algorithm along with its analysis are very simple. Our results are based on a unified ap...More

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