PERSUASION WITH CASE STUDIES

pp. 20-24, 2007.

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Abstract:

The goal of every author is to write a paper that readers (and reviewers) find convincing. Since writers of papers based on case research do not have recourse to the canonical statement "results are significant at p 0.05" that helps assuage read- ers' skepticism of empirical papers, researchers us- ing case research often feel they are fi...More

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