Hybrid Keyword Search Auctions

    Clinical Orthopaedics and Related Research, Volume abs/0807.2, 2009, Pages 221-230.

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    basic auctionhybrid fashionper-click biddingexisting per-click auctionper-impression bidMore(11+)

    Abstract:

    Search auctions have become a dominant source of revenue generation on the Internet. Such auctions have typically used per-click bidding and pricing. We propose the use of hy- brid auctions where an advertiser can make a per-impression as well as a per-click bid, and the auctioneer then chooses one of the two as the pricing mechanism. We ...More

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