Hybrid Keyword Search Auctions
Clinical Orthopaedics and Related Research, Volume abs/0807.2, 2009, Pages 221-230.
basic auctionhybrid fashionper-click biddingexisting per-click auctionper-impression bidMore(11+)
Search auctions have become a dominant source of revenue generation on the Internet. Such auctions have typically used per-click bidding and pricing. We propose the use of hy- brid auctions where an advertiser can make a per-impression as well as a per-click bid, and the auctioneer then chooses one of the two as the pricing mechanism. We ...More
Best Paper of WWW, 2009