Measuring Mobile Service Innovation
UBICOMM '09 Proceedings of the 2009 Third International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies, pp. 10-15E, 2009.
experienced usefulnessexact measurementmobis cost measurementsmall scale studymobile data costMore(17+)
The paper introduces two tools, MoBiS process modeling and MoBiS cost measurements, to initiate the discussions of mobile data costs, their effect on experienced usefulness of a service, and more sustainable, economic growth. Based on the small scale study described on this paper, more innovative pricing models would be needed to support ...More
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