Manipulation-Resistant Reputation Systems

This chapter is an overview of the design and analysis of reputation systems for strategic users. We consider three specific strategic threats to reputation systems: the possibility of users with poor reputations starting afresh (whitewashing); lack of effort or honesty in providing feedback; and sybil attacks, in which users create phantom feedback from fake identities to manipulate their own reputation. In each case, we present a simple analytical model that captures the essence of the strategy, and describe approaches to solving the strategic problem in the context of this model. We conclude with a discussion of open questions in this research area.