Implementing Programmatic Initiatives In Manufacturer-Retailer Networks
INDUSTRIAL MARKETING MANAGEMENT(2000)
摘要
This paper discussed the dynamics of the implementation of programmatic initiatives in manufacturer-retailer networks. We define a programmatic initiative as a complex and hybrid innovation problematizing a particular domain of activity and supplying a set of ready-made solutions to tackle those problems. We focus on one programmatic initiative, "Efficient Consumer Response" (ECR) conceived as a radical program of change designed to achieve cost savings and speed up business processes throughout manufacturer-retailer networks. The paper presents a longitudinal case study of the introduction of ECR initiatives in a manufacturer-retailer network in Germany and focuses on the enabling and constraining factors in the implementation of ECR. (C) 2000 Elsevier Science Inc. All rights reserved.
更多查看译文
关键词
business process
AI 理解论文
溯源树
样例
生成溯源树,研究论文发展脉络